Marketing Intermediate Quiz 1

1. What is the primary objective of "Geofencing" in mobile marketing?

2. Which term refers to the process of assigning value to a lead based on their engagement with a company?

3. In the BCG Matrix, what is the main characteristic of a "Question Mark" (or Problem Child)?

4. What does "Churn Rate" measure?

5. What is "A/B Testing" primarily used for in marketing campaigns?

6. Which metric represents the average revenue a business expects from a single customer over their lifetime?

7. What is "Retargeting" in digital advertising?

8. What is the "Sales Funnel" concept designed to describe?

9. Which strategy involves setting a high initial price for a new product to "skim" revenue from early adopters?

10. What does "SEO" stand for in the context of digital marketing?