Marketing Beginner Quiz 3
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Quiz 3
1. The identity, name, and reputation of a product or company is the?
Name
Price
Brand
2. Communicating directly with targeted consumers (e.g., email) is?
Direct Marketing
Mass Marketing
Wholesale
3. What does "SWOT" stand for?
Sales/Waste/Ops/Tech
Strengths/Weaknesses/Opportunities/Threats
Strategy/Workers/Output/Targets
4. The percentage of total market sales held by one company is its?
Stock Price
Total Profit
Market Share
5. A potential customer who has shown interest is a?
Lead
Employee
Competitor
6. The percentage of visitors who take a desired action is the?
Production Rate
Conversion Rate
Tax Rate
7. An attribute that gives a business an edge over rivals is a?
Large Staff
Large Office
Competitive Advantage
8. A clear statement of why a customer should buy a product is the?
Value Proposition
Production Cost
Company Name
9. Statistical data about populations (age, gender, income) is called?
Geography
Demographics
Psychology
10. The process and stages a customer goes through when interacting with a brand is the?
Physical Distance
Shopping List
Customer Journey
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